Brighter Blondes Start Here: Meet ULTIMATE COLOR BLONDE

A lot of time and effort goes into creating the perfect blonde – for you and your colorist – so when you reach your dream shade, you’ll do anything to keep it fresh, bright and brass-free. Now, that just got easier. Wella Professionals has developed a NEW blonde hair care regimen to make your shade last, combining moisture from the first use and brass-free care with every single wash.

Introducing ULTIMATE COLOR BLONDE, a two-step regimen that keeps your hair soft and your blonde bright and beautiful. Here’s what it does, why it’s different, and how to add it to your routine…

What is ULTIMATE COLOR BLONDE?

ULTIMATE COLOR BLONDE is an extension of our popular ULTIMATE COLOR line, with a specialized Onyx Shampoo and Conditioner to keep your blonde looking clean, cool and fresh. Powered by science and co-created with the hair professionals who know what keeps blondes beautiful, ULTIMATE COLOR BLONDE tones, moisturizes and conditions in one two-step regimen.

The difference is in the combination of care and correcting. ULTIMATE COLOR BLONDE harnesses ULTIMATE COLOR’s signature nourishing blend: Glycine and Metal Purifier to help detox hair from dulling metal build-up, and B5 to lock in moisture from roots to ends. The difference? ULTIMATE COLOR BLONDE also features neutralizing pigments, which counteract unwanted warm tones for a cooler, brighter, more refined blonde.

Who It’s For

ULTIMATE COLOR BLONDE is for every kind of blonde who wants to neutralize unwanted yellow tones and keep their blonde looking fresh and bright — from deep, golden blondes to crisp, icy platinum. Follow the regimen to refresh all-over colors, highlights or balayage. It can also be used to cool down natural blondes or remove yellow tinges from grey hair. In short: if you’re seeing unwanted warmth or brassiness, that’s where ULTIMATE COLOR BLONDE comes in.

The Blonde-Boosting Benefits

• Counteracts yellow and brassy tones: Neutralizing pigments cancel out unwanted warmth, giving your blonde a beautifully cool result.
• Moisturizes from the first use: Unlike traditional toning products that can leave blonde hair feeling dry, this moisturizing formula helps keep hair soft and nourished.
• Up to 90% less breakage*: The creamy conditioner helps to protect your hair against breakage, giving lightened strands the extra support they need.
• Quick toning: Refresh your blonde hair in as little as five minutes with the Onyx Shampoo[10.1]. Simply massage it in, let it get to work, then rinse thoroughly.
• Complements your hair care routine: Use ULTIMATE COLOR BLONDE as needed, alternating with your favorite formulas, whether that’s ULTIMATE REPAIR or ULTIMATE SMOOTH.

Discover Your Blonde Maintenance Regimen

Blonde maintenance doesn’t have to mean choosing between toning and nourishing your hair. When brassiness appears, follow these two simple steps to refresh your tone, replenish moisture and keep your blonde looking its best.

Step 1: Onyx Shampoo

What it does: Cleanses hair and removes yellow tones for a brass-free blonde.

Why blondes need it: Combining purple pigments with activated charcoal, the shampoo keeps blondes clean, fresh and bright, while moisturizing ingredients do what many other purple shampoos can’t: leave hair beautifully soft and nourished.

The result: Clean, moisturized hair from the first wash, and a brighter, cleaner blonde tone. Brassiness is neutralized to leave your shade looking salon-fresh.

How to use it: On days when your blonde needs a refresh, massage Onyx Shampoo through wet hair, taking care to smooth it from root to ends. Leave the lather in your hair for up to five minutes (or less for milder brassiness), then rinse thoroughly with lukewarm water.

Step 2: Moisturizing Conditioner

What it does: Moisturizes hair, conditions, and subtly tones your blonde with neutralizing pigments.

Why blondes need it: Blondes are at their most beautiful when hair is moisturized. This creamy conditioner restores moisture, leaving hair soft and manageable.

The result: Cool blondes and softer hair, with up to 90% less breakage*.

How to use it: After washing with Onyx Shampoo, squeeze out excess water and apply ULTIMATE COLOR BLONDE Conditioner. Use a wide-tooth to evenly distribute it from roots to ends. Let it absorb for up to three minutes, then rinse thoroughly with lukewarm water, before styling your hair as usual.

Together, the two products make blonde maintenance simple: tone and moisturize with the Onyx Shampoo, then condition and replenish with the Moisturizing Conditioner. The result? A blonde that stays cool, fresh, bright and beautifully cared for in between salon visits.

Your ULTIMATE COLOR BLONDE FAQs

Wondering how often to tone, whether you can use the regimen on natural blonde hair, or how it helps combat brassiness? Here’s everything you need to know about making ULTIMATE COLOR BLONDE part of your routine.

Does ULTIMATE COLOR BLONDE Help Combat Brassiness?

Yes, ULTIMATE COLOR BLONDE does help to neutralize brassiness. The Onyx Shampoo is a violet shampoo packed with neutralizing pigments, which help to counteract any yellow tinges or unwanted warmth in your hair.

How often should I use the Onyx Shampoo?

“I would advise using ULTIMATE COLOR BLONDE once or twice a week, as it will reduce brassiness and add moisture”, says Wella Professionals Creative Director Renya Xydis. The rest of the time, follow your usual hair care regimen, reaching for formulas that target your unique needs.

Can I Use the Onyx Shampoo and Conditioner Together?

Yes. The Onyx Shampoo and Conditioner are designed to work together as a two-step blonde maintenance regimen, combining neutralizing care with moisture and conditioning.

Does ULTIMATE COLOR BLONDE Moisturize Blonde Hair?

While some blonde toning products can be drying, ULTIMATE COLOR BLONDE moisturizes your hair from the first use, with a boost of B5 to lock in hydration and make hair more manageable. This is great if you find your lengths can feel dry after lightening, or if your hair is naturally prone to frizz and needs extra definition.

Can I Use ULTIMATE COLOR BLONDE on Natural Blonde Hair?

Yes, ULTIMATE COLOR BLONDE is suitable for natural blondes. Your hair can turn brassy in the sun or with repeated use of hot tools, so Onyx Shampoo may be needed to help dial down the unwanted warmth.

Is ULTIMATE COLOR BLONDE Suitable for Grey Hair?

If you have grey hair but you’re seeing yellow tinges – often caused by environmental stressors, such as pollution – ULTIMATE COLOR BLONDE can be used to refresh and refine silvery tones.

* Vs. non-conditioning shampoo.