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Color Care

Color Care

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Model with long, dark brown, silky hair.

Want Glass Hair That Lasts? Try *This* Salon Service

5/27/2026

Hair Care Damaged Hair & Repair Smooth Hair Color Care

Model with bright red hair holds a bottle of ULTIMATE COLOR Shampoo.

How to Find the Best Shampoo for Red Color-Treated Hair

5/18/2026

Hair Care Color Care

Close-up of model with beachy, tousled, bright blonde hair.

How to Get Yellow Out of Hair – At Home and in the Salon

5/18/2026

Hair Color Hair Care Blonde Hair Color Care

Model smooths hands through red, damp hair.

Why You Should Use Shampoo and Conditioner for Colored Hair Together

4/27/2026

Hair Care Color Care

Have a sensitive scalp? Discover gentle hair color tips, scalp-friendly formulas, and expert advice to achieve vibrant results without irritation.

Sensitive Scalp? Here's Your Guide to Gentle Hair Color

4/27/2026

Hair Care Color Care

Model with dark hair and cherry red highlights holds a tub of INVIGO Color Brilliance Mask.

3 Hair Masks Your Colored Hair is Craving

3/27/2026

Hair Care Color Care

Four models lined up ready to walk the runway at Ulla Johnson’s New York Fashion Week show.

5 Hottest Hair Looks From New York Fashion Week FW26

2/20/2026

Hair Styling Hair Care Partnerships Color Care

Model with mahogany red bob hair cut against a purple background.

Your Colored Hair Care Guide – Approved by Professionals

1/20/2026

Hair Color Hair Care Color Care

Red-haired model rests hand on a bottle of ULTIMATE COLOR Shampoo.

How Long Should I Wait to Wash My Hair After Coloring It?

1/20/2026

Hair Care Color Care

Four models: one with long, brown, curly hair, one with a cherry red bob, one with caramel curls and one with straight, platinum blonde hair.

This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

1/6/2026

Hair Care Color Care

Model holds up bottles of ULTIMATE SMOOTH Conditioner and ULTIMATE SMOOTH Shampoo.

Should I Wash My Hair Before Coloring? Here's What Stylists Say

12/11/2025

Hair Color Hair Care Color Care

SHOP FOR COLORED HAIR CARE ESSENTIALS

Product image of Ultimate Color shampoo against a white background.

Close-up image of Ultimate Color shampoo against white background. Text overlay reads "Clear shampoo with a soft foam".

Ultimate Color Sulfate-Free Shampoo

Soothes the scalp while gently cleansing to minimize color fade, moisturizes and detoxes hair from color-distorting metals.

Product image of Ultimate Color conditioner against white background.

Image of model's hand squeezing a bottle of the Ultimate Color conditoner. Text overlay reads " Smooth, creamy texture for porous strands".

Ultimate Color Conditioner

Adds moisture, helping reduce porosity to seal pigments in. It revitalizes colored hair and reduces hair breakage.

Product image of Ultimate Color Miracle Leave-In Mask.

Close-up image of the white leave-in mask. Text overlay reads "Luxurious creamy leave-in mask".

Ultimate Color Miracle Leave-in Mask

Color vibrancy and revitalized hair, 3-in-1 formula moisturizes, provides UV protection and up to 4x more resistance to breakage.

Product image of Ultimate Color shine spray.

Image of model spraying the Ultimate Color shine spray. Text overlay reads "Mist to add shine and smoothness".

Ultimate Color Shine Spray

Spray that adds smoothness and shine to color-treated hair.