This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

You've reached your dream shade. Maybe it's the bold color you've always been desperate to try, or a subtle enhancement of your natural hue that catches the light in the perfect way. No matter the shade, your next goal is to make sure your hair color lasts as long as possible, and for that, you need advanced hair care and cutting-edge tech with stylist-approved results.

Enter ULTIMATE COLOR. Fresh from the success of our ground-breaking ULTIMATE REPAIR and ULTIMATE SMOOTH collections, this new regimen provides color vibrancy for up to 10 weeks*, with revitalized hair from the first wash. The line is powered by patented technology you won't find in all color maintenance lines. Let's take a closer look at the four NEW formulas and what they can do for your flawless shade…

The ULTIMATE COLOR Difference

Unlike any color maintenance collection before it, ULTIMATE COLOR gives you instant and long-term results, revealing rich and revitalized hair from the first wash. We know that washing can speed up the fading of your hair color, so it reduces the need for rinsing steps with a leave-in treatment that skips a rinse-off.

Discover the ULTIMATE COLOR Range

Step 1 Shampoo: ULTIMATE COLOR Shampoo

Switching to a sulfate-free shampoo is one of the best things you can do for your hair color, as it harnesses gentler surfactants. ULTIMATE COLOR Shampoo is your new go-to, with a rich, creamy lather that cleanses and supports color vibrancy, while also offering soothing benefits for your scalp.

How to use it: Massage the luxurious cleansing cream into wet hair, from roots to ends, then rinse thoroughly with lukewarm water. Repeat if needed. Free from sulfates, this sensorial shampoo leaves your hair feeling soft, moisturized and cared for, ready for the next conditioning steps.

Step 2 Conditioner: ULTIMATE COLOR Conditioner

Quick and easy to rinse, the moisturizing ULTIMATE COLOR Conditioner has the Glycine and Vitamin B5 blend, enveloping the hair cuticle in sumptuous hydration. Use it on its own or just before ULTIMATE COLOR Intense Miracle Leave-In Mask.

How to use it: After washing with ULTIMATE COLOR Shampoo, gently squeeze excess water out of your hair, then apply ULTIMATE COLOR Conditioner from mid-lengths to ends. Let the creamy formula absorb for 30 seconds to three minutes, depending on how much moisture you want, then rinse thoroughly. The quick rinsing of this formula means less exposure to water, so your color stays protected.

Step 2 Hair Mask: ULTIMATE COLOR Miracle Leave-In Mask

This sumptuous hair mask reduces rinse steps with its leave-in formula, allowing you to enjoy a deep treatment that's color-safe and time-saving. Lightweight yet hard-working, it's loaded with antioxidants and moisturizing ingredients, giving you up to 4x more resistance against breakage** with its inside-out care.

How to use it: After washing with ULTIMATE COLOR Shampoo, gently blot your hair dry with a microfiber towel, then pump ULTIMATE COLOR Intense Miracle Leave-In Mask into the palms of hands. Apply it to the mid-lengths and ends of your hair, let it absorb for 30 seconds, then comb through to distribute evenly. You can also use this mega moisturizer on dry hair, in between washes, for instant, smoothing hydration.

Step 3 Styler: ULTIMATE COLOR Shine Spray

Your color glows better when your hair is shiny, so to complete your look, mist lengths and ends with ULTIMATE COLOR Shine Spray for a glossy veil. It's your secret to up to 4x smoother hair*** – a benefit that makes it easier for hair to reflect the light, whether straight, wavy, curly or coily.

How to use it: This is the final step in your hair regimen. Use it on dry lengths after styling to create a glossy topcoat that guarantees smoothness. Top up whenever shine is needed for an instantly healthy look.

3 More Tips for Colored Hair

ULTIMATE COLOR is your complete collection for maintaining color vibrancy, but if you want to take extra steps to protect your shade, follow these three simple steps...

1. Wash Your Hair with Lukewarm Water

Not hot. Not cold. Lukewarm water is best for rinsing colored hair, as it's warm enough to make sure your shampoo is rinsed thoroughly, but not so hot that it strips natural oils from the hair cuticle. So, if you suspect the water temperature might be too high, turn it down to protect both the color and condition of your hair.

2. Apply a UV and Heat Protectant

Heat styling and UV rays can cause your shade to fade and become brassy, so add a powerful protectant to your regimen to keep your hair color shielded. ULTIMATE REPAIR Protective Leave-In is ideal, as it protects against heat and sun damage, plus frizz, breakage and friction. Use it before blow-drying, straightening, curling, or heading outside for complete heat and UV protection.

3. Top Up the Tone in Between Salon Visits

If you want to revive your color with a hint of a tint, the Color Fresh Mask is a tinted treatment that tops up your tone in 10 minutes. Apply your chosen shade to just-shampooed, damp hair, let it develop, then rinse to reveal a speedy refresh. With pastels, bolds, blondes, reds and brunettes, there's an option to suit every mane. There's even a purple conditioner called Lilac Frost for balancing blondes.

Ready to make ULTIMATE COLOR part of your wash day routine? Whether you're working a balayage, a full head of vivid hair color or shimmering highlights, it's the post-coloring maintenance you've always wanted.

* With regular use of Ultimate Color regimen from salon to home.

** When using Miracle Leave-in Mask vs. non-conditioning shampoo.

*** Vs. untreated hair.