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Colour Care

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Model with blonde hair holds a bottle of ULTIMATE REPAIR Shampoo.

Our Best Shampoo for Bleached Hair – Revealed

6/22/2026

Hair CareColour Care
Close-up of model with beachy, tousled, bright blonde hair.

How to Get Yellow Out of Hair – At Home and in the Salon

5/18/2026

Hair ColourHair CareColour CareBlonde Hair
Model with bright red hair holds a bottle of ULTIMATE COLOR Shampoo.

How to Find the Best Shampoo for Red Colour-Treated Hair

5/18/2026

Hair CareColour Care
Model smooths hands through red, damp hair.

Why You Should Use Shampoo and Conditioner for Coloured Hair Together

4/27/2026

Hair CareColour Care
Hair colorist applies color to roots of a model’s hair using a Wella Professionals tint brush.

Sensitive Scalp? Here's Your Guide to Gentle Hair Color

4/27/2026

Hair CareColour Care
Side profile of a human face with wavy blonde hair, closed lips, and focus on the hair texture and facial outline against a neutral background.

10 of the Most Beautiful Beige Blonde Hair Color Ideas

4/27/2026

Colour CareBlonde Hair
Model with dark hair and cherry red highlights holds a tub of INVIGO Color Brilliance Mask.

3 Hair Masks Your Coloured Hair is Craving

3/27/2026

Hair CareColour Care
Four models lined up ready to walk the runway at Ulla Johnson’s New York Fashion Week show.

5 Hottest Hair Looks From New York Fashion Week FW26

2/20/2026

Hair StylingHair CarePartnershipsColour Care
Red-haired model rests hand on a bottle of ULTIMATE COLOR Shampoo.

How Long Should I Wait to Wash My Hair After Colouring It?

1/20/2026

Hair CareColour Care
Model with mahogany red bob hair cut against a purple background.

Your Coloured Hair Care Guide – Approved by Professionals

1/20/2026

Hair ColourHair CareColour Care
Four models: one with long, brown, curly hair, one with a cherry red bob, one with caramel curls and one with straight, platinum blonde hair.

This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

1/6/2026

Hair CareColour Care
Model holds up bottles of ULTIMATE SMOOTH Conditioner and ULTIMATE SMOOTH Shampoo.

Should I Wash My Hair Before Colouring? Here's What Stylists Say

12/11/2025

Hair CareColour Care
Model with long, dark brown, silky hair.

Want Glass Hair That Lasts? Try *This* Salon Service

11/6/2025

Hair CareDamaged Hair & RepairSmooth HairColour Care

Caring for Coloured Hair

SHOP FOR COLOURED HAIR CARE ESSENTIALS

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  • Ultimate Color Sulfate-Free Shampoo
    Product image of Ultimate Color shampoo against a white background.
    Close-up image of Ultimate Color shampoo against white background. Text overlay reads "Clear shampoo with a soft foam".

    Ultimate Color Sulfate-Free Shampoo

    Soothes the scalp while gently cleansing to minimize colour fade, moisturizes and detoxes hair from colour-distorting metals.

  • Ultimate Color Conditioner
    Product image of Ultimate Color conditioner against white background.
    Image of model's hand squeezing a bottle of the Ultimate Color conditoner. Text overlay reads " Smooth, creamy texture for porous strands".

    Ultimate Color Conditioner

    Adds moisture, helping reduce porosity to seal pigments in. It revitalizes coloured hair and reduces hair breakage.

  • Ultimate Color Miracle Leave-in Mask
    Product image of Ultimate Color Miracle Leave-In Mask.
    Close-up image of the white leave-in mask. Text overlay reads "Luxurious creamy leave-in mask".

    Ultimate Color Miracle Leave-in Mask

    Colour vibrancy and revitalized hair, 3-in-1 formula moisturizes, provides UV protection and up to 4x more resistance to breakage.

  • Ultimate Color Shine Spray
    Product image of Ultimate Color shine spray.
    Image of model spraying the Ultimate Color shine spray. Text overlay reads "Mist to add shine and smoothness".

    Ultimate Color Shine Spray

    Spray that adds smoothness and shine to colour-treated hair.