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COLOR FRESH CREATE

Semi-permanent, expressive colour palette

Four Wella Color Fresh hair colour boxes in green, orange, yellow, and purple colour schemes, standing side-by-side.
Four Wella Color Fresh hair colour boxes in green, orange, yellow, and purple colour schemes, standing side-by-side.

AMMONIA-FREE, SEMI-PERMANENT HAIR COLOUR

Unleash your creativity with Color Fresh’s vibrant semi-permanent colour palette. Its ammonia-free, fragrance-free, and peroxide-free formula makes it the perfect partner for full head or partial applications, creative mixing, pastel shades, and pure toning. Experience the true-to-tone fading effect, thanks to carefully selected pure tone dyes.

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A hand with teal nail polish rests on multi-toned blue and grey hair.

FROM DULL TO DAZZLING

Experience the vibrant, creative potential of semi-permanent colour with the ease of a low-commitment formula, all in one seamless application with Color Fresh.

Back view of a woman with long, blonde, ombre hair.
Back view of woman with long coral hair coloured with Wella Color Fresh Mask.

Before

After

"AS SOMEONE WHO USES DIRECT DYES ALL THE TIME, I'M PASSIONATE ABOUT THE VIBRANT RESULTS AND LIMITLESS CREATIVE POSSIBILITIES IT OFFERS"

Sonya Dove, @thesonyadove

Black and white portrait of Sonya Dove

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    Ultimate Color Sulfate-Free Shampoo

    Soothes the scalp while gently cleansing to minimize color fade*, moisturizes hair and detoxes hair from color-distorting metals. *vs. non-conditioning shampoo

  • Ultimate Color Conditioner
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    Ultimate Color Conditioner

    Adds moisture, helping reduce porosity to seal pigments in; revitalizes colored hair and reduces hair breakage*. * vs non conditioning shampoo

  • Ultimate Color Miracle Leave-in Mask
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    Close-up image of the white leave-in mask. Text overlay reads "Luxurious creamy leave-in mask".

    Ultimate Color Miracle Leave-in Mask

    Color vibrancy and revitalized hair, with a 3-in-1 formula that moisturizes while providing UV protection and up to 4x more resistance to breakage*. * vs. non conditioning shampoo

  • Ultimate Color Shine Spray
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    Image of model spraying the Ultimate Color shine spray. Text overlay reads "Mist to add shine and smoothness".

    Ultimate Color Shine Spray

    Adds smoothness and shine to color-treated hair.

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