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Colour Care

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Wella Professionals scientists examining color samples in the lab

How Hair Innovation Happens: Powered by Science, Co-Created With Pros

1/5/2026

Hair CarePartnershipsColour Care
Model holds up bottles of ULTIMATE SMOOTH Conditioner and ULTIMATE SMOOTH Shampoo.

Should I Wash My Hair Before Coloring? Here's What Stylists Say

12/11/2025

Hair ColourHair CareColour Care
Model with long, dark brown, silky hair.

Want Glass Hair That Lasts? Try *This* Salon Service

11/6/2025

Hair CareDamaged Hair & RepairSmooth HairColour Care

SHOP FOR COLOURED HAIR CARE ESSENTIALS

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  • Ultimate Color Sulfate-Free Shampoo
    Product image of Ultimate Color shampoo against a white background.
    Close-up image of Ultimate Color shampoo against white background. Text overlay reads "Clear shampoo with a soft foam".

    Ultimate Color Sulfate-Free Shampoo

    Soothes the scalp while gently cleansing to minimize colour fade, moisturizes and detoxes hair from colour-distorting metals.

  • Ultimate Color Conditioner
    Product image of Ultimate Color conditioner against white background.
    Image of model's hand squeezing a bottle of the Ultimate Color conditoner. Text overlay reads " Smooth, creamy texture for porous strands".

    Ultimate Color Conditioner

    Deep nourishing conditioner that helps to repairs damaged hair and leaves hair light, healthy-looking and shinier after each use.

  • Ultimate Color Miracle Leave-in Mask
    Product image of Ultimate Color Miracle Leave-In Mask.
    Close-up image of the white leave-in mask. Text overlay reads "Luxurious creamy leave-in mask".

    Ultimate Color Miracle Leave-in Mask

    Colour vibrancy and revitalized hair, 3-in-1 formula moisturizes, provides UV protection and up to 4x more resistance to breakage.

  • Ultimate Color Shine Spray
    Product image of Ultimate Color shine spray.
    Image of model spraying the Ultimate Color shine spray. Text overlay reads "Mist to add shine and smoothness".

    Ultimate Color Shine Spray

    Spray that adds smoothness and shine to colour-treated hair.