01/02/2026

Your Favourite Hair Lightener Just Got a Huge Upgrade

Model with long, sleek, icy platinum hair.

It's the lightener behind the most flawless blondes, your Wella colourist's secret weapon – and now, BlondorPlex is raising the bar with a new, enhanced formula. If you thought we couldn't improve on the no.1 salon lightener in the world, think again. This bond-strengthener is now more powerful, more protective, and more innovative than ever before.

So, let's take a closer look at the new era for this iconic lightener. For everything from pure platinum highlights to rich brunette balayage – Wella Professionals' BlondorPlex gives you unbeatable clarity in a formula that actually reduces breakage...

A New Era for BlondorPlex

Z was a breakthrough from the start. The formula launched with our PLEX bond builder technology, so your colourist could give you up to nine levels of lift while protecting the bonds inside your hair – vital for stronger strands. And, today, that same PLEX technology remains, ensuring up to 97% less hair breakage* as your hair is lightened. But, in the new formula, it's bolstered by our Metal Purifier for a stunning blonde result with unbeatable clarity.

BlondorPlex lightener is applied to a model’s dark, coily hair using a Wella tint brush.

Model with rose blonde, coily hair holds up a box of BlondorPlex lightener.

So, What is Metal Purifier?

Metal Purifier is a Wella Professionals innovation, found in our core hair care and colour lines**, which now includes the inimitable and iconic BlondorPlex lightener. Although you can't see them, metals are commonly found in the water you wash with, which is how they find their way into your hair, where they impact both how your strands look and feel.

Where metals tend to cause the most problems is during the colouring process. When a lightener or toner is applied to hair affected by metals, these metals can interfere with the performance of the lightening process, compromising the finished look. The Metal Purifier in Wella BlondorPlex works by capturing and neutralizing these metals on contact with your hair, helping to deliver a cleaner, more even result. The blonde of your dreams turns out exactly as you hoped.

The Short Take:

Many of us have metals in our hair, which come from the water we wash with.
These metals interfere with the lightening process, compromising the clarity of lift.
Wella's BlondorPlex technology now features Metal Purifier, which neutralises metals on contact with your hair.
The result: clean lift and a flawless canvas for better blonde results. A win for you and your colourist.

The BlondorPlex Benefits You Need to Know

Let's recap everything there is to love about BlondorPlex. Whether you're booking in a bright balayage or going platinum all over, our most coveted lightener is your step-one staple because:

The built-in PLEX technology helps to rebuild hair bonds following the lightening process for up to 97% less hair breakage* (when using BlondorPlex No2).
Metal Purifier encapsulates the metals lurking in your hair, giving you unbeatable clarity of lift.
The anti-brass complex reduces yellow tones for a cleaner canvas before toning.
It's a versatile lightener for every kind of application method, including highlights, ombre, and root-to-tip transformations.

"BlondorPlex offers the cleanest, most beautiful lift I have ever seen."

Nikki Lee, Wella Professionals Global Ambassador

BlondorPlex Lightening for Every Look

Need some blonde inspiration before you head to your nearest Wella salon? Discover four fresh ways to glow, all crafted with the power of BlondorPlex...

1. Power Platinum

Model with long, sleek, icy platinum hair holds up a tube of BlondorPlex lightener.

For a bold, ultra-clean platinum blonde with icy brilliance and a modern edge, ask your Wella colourist for this Power Platinum look. It's a full-head blonding service that combines BlondorPlex with the BlondorPlex Cream Toners for unreal luminosity.

2. Scandi Lights

Scandi blonde, highlighted hair covers a model’s face.

Model with long, loosely tousled, Scandi blonde hair.

Scandi blonde hair has that cool, crisp yet effortless appeal – something you can recreate by asking your Wella colourist for Blondor Scandi Lights. Softer than platinum but still light and bright, this style is all about seamless BlondorPlex highlights with unreal dimension. To finish the look, your colourist can tone your base with a zero-lift, zero-damage SHINEFINITY Acidic Color Glaze, giving you up to 250% shinier hair*** that shimmers from roots to ends.

3. Power Rose

Model with rose blonde, coily hair leans against a white table.

Power up this season's pastel trend with a radiant, rose-tinted blonde. Thanks to the power of BlondorPlex – with up to nine levels of lift – even those starting from a dark base may achieve this striking hue. Full-head blonding comes first, followed by BlondorPlex Cream Toners for a rush of rose, and a final SHINEFINITY Acidic Color Glaze to give your blush blonde and dose of healthy shine.

4. LA Lights

Model with ashy blonde balayage styled in loose, beachy waves.

Golden comb is smoothed through a model’s beachy blonde hair.

Channel California cool vibes with this luminous, lived-in, cool blonde, featuring freehand highlights and face-framing ribbons to light up your complexion. It embodies the laidback spirit of LA, right down to the soft, low-maintenance shadow root. Ask your Wella colourist for this look, and they'll lift your base with BlondorPlex, before toning with SHINEFINITY for a glow-enhancing, translucent veil of colour.

Ready to try BlondorPlex? Achieve your best blonde yet at your nearest Wella salon, and enjoy up to 97% less breakage* from one session to the next.

* When using Wellaplex N°2 with Blondorplex, versus Blondorplex alone.

** Care products with Metal Purifier: