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PURE PERFECTION

Ammonia-free permanent colour for 100% pure colour perfection

Packshot of Pure Perfection range against white background.
Packshot of Pure Perfection range against white background.

THE NEW 0% STANDARD

0% ammonia. 0% fragrances. 0% mineral oils. 0% silicones 0% PPD/PTD*. Vegan permanent hair colour line that delivers pure, reliable colour results with an ammonia‑free formula. Powered by Supercharged Metal Purifier developed over 15 years. Clinically proven to reduce visible signs of damage**. Dermatologically tested on sensitive skin.

* *+55% shine, +45% smoothness, +42% nourished look; vs untreated hair, based on expert panel clinical study ** Do not use this product if you have a known PPD/PTD allergy, as you may still experience a severe reaction

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Close-up image of model with curly brunette hair against a white background. Model is wearing a white top, smiling and looking down

WITH SUPERCHARGED METAL PURIFIER

Clinically proven, reduces signs of damage*: +55% shine, +45% smoothness, +42% nourished look. Enjoy pure colour results with up to 100% grey coverage, and an easy‑to‑rinse technology, one shampoo only. *vs untreated hair, based on expert panel clinical study.

Back view of a model with long curly hair with blonde highlights against a light grey background.
Back view of a model with long curly hair with blonde highlights against a light grey background.

Before

After

PURE COLOUR SERVICE

In barely no extra time, upgrade your classic Full Head Colour with this Signature Service. Inspired by the monochromatic colour trend, influenced by Fashion & Makeup tone-on-tone layering. Adding dimensions through panels to complement a full head colour elevates the look.

BOOK YOUR SERVICE
Close-up image of a model with copper-blonde hair looking to the side against a light grey background, with a Signature logo in the top left corner.

"Its truly unique! Colour results are pure, weightless and natural"

Briana Cisneros, @brianacisneros

Black and white portrait of Briana Cisceros.

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