WHAT'S HOT

Discover the look of the moment.

Woman with long wavy blonde hair, and a blurred blue background

UNLEASH THE TREND. OWN YOUR COLOR.

Ready for a new look? Ask your hairstylist to help you discover the perfect trendy color that fits your style.

OUR SERVICES

Model with long pastel balayage hair featuring pink, lavender, and silver tones, styled in loose waves to showcase Wella Professionals Surreal Color.

Surreal color

Flawless color inspired by AI light effects.

Woman with long, rich copper hair in soft waves under golden hour lighting, showcasing Wella Professionals Golden Hour initiative.

Golden Hour Glow

Sunkissed, gradient color.

Model with sleek, high-shine golden blonde hair styled in a smooth, glass-like finish, highlighting Wella Professionals’ Golden Glass trend.

Golden Glass Hair

Glass like finish with zero damage color.

FROM DULL TO TRENDY

Let your hair be the canvas for your next statement. Trying a new trend or color isn’t just a change in look, it’s a bold move. From fiery reds to icy blondes, say yes to something new.

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REAL RESULTS

Explore professional advice for every kind of hair dilemma and discover the best techniques for next-level hair.

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Introducing the Golden Glass Hair Trend for an Irresistible Glow

1/29/2025

Model with short, chin-length bob in a glassy butter blonde shade.

What is Glass Hair? 3 Steps to Get the Look

4/2/2025

Model with long, straight, ultra-glossy, honey blonde hair.

This Salon Service Will Give You the Glass Hair of Your Dreams

5/7/2025

Exterior view of a Wella salon with three arched window bays, revealing the interior styling stations.

FIND YOUR WELLA HAIR SALON

Experience professional haircare at a Wella salon near you, with expert stylists and treatments tailored to your needs.

SALON LOCATOR