COLOR FRESH CREATE

Semi-permanent, expressive color palette

Four Wella Color Fresh hair color boxes in green, orange, yellow, and purple color schemes, standing side-by-side.
Three Wella Color Fresh hair color boxes in orange, yellow, and purple color schemes, standing side-by-side.

AMMONIA-FREE, SEMI-PERMANENT HAIR COLOR

Unleash your creativity with Color Fresh’s vibrant semi-permanent color palette. Its ammonia-free, fragrance-free, and peroxide-free formula makes it the perfect partner for full head or partial applications, creative mixing, pastel shades, and pure toning. Experience the true-to-tone fading effect, thanks to carefully selected pure tone dyes.

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A hand with teal nail polish rests on multi-toned blue and gray hair.

FROM DULL TO DAZZLING

Experience the vibrant, creative potential of semi-permanent color with the ease of a low-commitment formula, all in one seamless application with Color Fresh.

Back view of a woman with long, blonde, ombre hair.
Back view of woman with long coral hair colored with Wella Color Fresh Mask.

Before

After

"AS SOMEONE WHO USES DIRECT DYES ALL THE TIME, I'M PASSIONATE ABOUT THE VIBRANT RESULTS AND LIMITLESS CREATIVE POSSIBILITIES IT OFFERS"

Sonya Dove, @thesonyadove

Black and white portrait of Sonya Dove

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    Soothes the scalp while gently cleansing to minimize color fade, moisturizes and detoxes hair from color-distorting metals.

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    Ultimate Color Conditioner

    Adds moisture, helping reduce porosity to seal pigments in. It revitalizes colored hair and reduces hair breakage.

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    Ultimate Color Miracle Leave-in Mask

    Color vibrancy and revitalized hair, 3-in-1 formula moisturizes, provides UV protection and up to 4x more resistance to breakage.

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    Ultimate Color Shine Spray

    Spray that adds smoothness and shine to color-treated hair.

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COLOR FRESH CREATE

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