You haven’t tried color like this. Introducing NEW Supernatural Color, Wella Professionals’ breakthrough, vegan formula that colors, strengthens* and repairs. Gentle yet stunningly rich, it’s made for anyone who’s damage- and ingredient-conscious. Born from decades of research, we’re breaking the fear and reshaping the salon world with shades that are truly kind to hair.
So, let’s take a closer look at this tannin-rich, non-lightening, gentle formula. Here’s what Supernatural Color is all about – and how you can try it…
What is Supernatural Color?
Supernatural Color is Wella Professionals’ latest innovation, a game-changing formula that does more than simply color – it strengthens* and repairs your hair, too. Made with tannin-rich botanicals, it’s a non-lightening, gentle hair color that darkens, adds or changes the tone of your hair, giving you natural-looking, vibrant results from root to tip. Bonus: it can even help to blend away greys with a two-step application.
You’ll love Supernatural Color if you have:
● Chemically damaged hair – Take a break from heavy-duty products with its gentle formula.
● Fragile hair prone to breakage – It lets you switch up your shade while strengthening* and repairing your hair.
● Curly or wavy hair – Supernatural Color enhances your tone without weakening, damaging or changing your curl pattern.
● Eco-conscious beauty goals – The vegan blend is made with 91-100% natural-origin ingredients**.
For any hair type and any base shade, Supernatural Color delivers. So, if you’ve been waiting for a gentle hair color that doesn’t compromise on results, this is it.
Tell Me More About the Ingredients
Let’s talk about the tannins. These naturally occurring compounds are most famous for giving such treats as dark chocolate, red wine and coffee their mouth-puckering taste. But Wella Professionals scientists have uncovered another use for them: strengthening and repairing your hair during the coloring process.
That’s why Supernatural Color is formulated with tannin-rich botanicals help to improve hair’s strength*, while you enjoy vibrant, long-lasting shades that radiate a healthy shine. These botanicals are part of a vegan formula made with 91–100% natural-origin ingredients**, so you can meet both your hair goals and eco-conscious values at once.
How Does Supernatural Color Strengthen* and Repair My Hair?
Improved strength* and repair comes down to how the tannin-rich botanicals interact with your hair. In Supernatural Color, these botanicals are packed into powerful color granules that dissolve in warm water. When this happens, the tannins are released, allowing them to penetrate the hair cuticle, where they bind to keratin fibers and help improve the hair’s internal structure – ideal for anyone concerned about breakage and damage.
What Color Finish Can I Expect?
Rich, radiant and natural-looking, Supernatural Color features a wide color palette of blondes, brunettes and reds that your Wella colorist can custom-mix. With your personalized shade, they can help you enhance your existing hue, add depth, switch up the tone, and even unlock up to 100% grey blending in two steps for a seamless, youthful-looking finish.
Is There Anything Else to Know?
Yes! Supernatural is what we call an experiential hair color; one that’s focused as much on self-care and your well-being as it is on your finished look. It elevates your salon experience with a fresh, natural scent (no pungent dyes here), while delivering a soothing, warming sensation to your scalp. Sit back, relax, and enjoy every second in the chair.
3 Supernatural Hair Color Services to Book Now
Now you know all about the strengthening, reparative benefits of Supernatural Color, take a look at the services that await you in the salon – complete with before and afters.
1. The Signature Service: Supernatural Color
Color drenching is one of the biggest trends of 2026, and the signature Supernatural Color service is a gentle way to get the look. One coat of this strengthening* color can be used to enhance your existing base, change your tone, or darken hair, veiling strands in radiant richness from root to tip. We’re obsessed with the vibrancy and shine of this brown-to-mahogany red transformation.
2. Supernatural Grey Blending
Think grey coverage requires heavy coats of color? Think again. If you want a natural-looking approach to disguising silver strays, Supernatural Color has got you covered. It tints, strengthens*, and gives you up to 100% grey blending in two steps. Regrowth is seamlessly blended into your existing base, so you’re left with a multi-dimensional finish.
3. Supernatural Blonde Toning
If you’ve been looking for a gentler finishing touch to complete your highlights or balayage, Supernatural Color is for you. It tones pre-lightened hair with a multitude of blonde shades to choose from. Colors range from Pearl Blonde to Walnut Blonde – and they can be custom-mized if needed – so you can work this season’s blonde trends with a boost of strengthening* power.
Ready to Try Supernatural Color?
Discover the breakthrough formula that colors, strengthens* and repairs at your nearest Wella salon. You haven’t tried color like this… yet.
* Strengthens chemically treated hair.
** Depending on the shade. Exact % stated on pack.