Looking for vegan hair color? Meet Wella's latest salon innovation – a breakthrough formula that doesn’t just color, but also strengthens¹ and repairs your hair from within. Supernatural Color is your new route to rich, radiant hues that feel as good as they look. But what does 'vegan' really mean in the salon world? And is it better for your hair? Here’s what you need to know...
What is a Vegan Hair Color?
A vegan hair color is an eco-conscious approach to hair dyeing that's completely free from animal-derived ingredients and developed without animal testing. These formulas are designed to replace some of the harsh, conventional hair dye chemicals – such as paraphenylenediamine (PPD) or ammonia – with plant-based ingredients that gently tint your hair, while caring for each strand from the inside out.
Supernatural Color by Wella is one of the latest innovations in vegan hair color, offering a cutting-edge coloring service designed to be kind to your hair. Enriched with tannin-rich botanicals and up to 91–100% natural-origin ingredients², it enhances your natural base with the glossiest hues. If you want color that looks truly natural, you'll love this gentle vegan formula.
What are the Benefits of a Vegan Hair Color Like Supernatural?
Not all vegan hair colors are created equal, and they each offer their own set of benefits. At Wella Professionals, we knew we wanted to create a vegan hair dye that answers all of your most crucial hair care and color needs. So, we focused on a formula that's kind, gentle, strengthening¹ and truly reparative. Supernatural Color goes beyond 'just' being vegan, giving you a semi-permanent hair color with all of these qualities:
- Gentler coloring experience that's kind to your hair.
- A unique formula that colors, strengthens¹ and repairs.
- Natural-looking, multi-dimensional results with up to 100% gray blending in 2 steps.
- Lower-commitment color with softer, more seamless regrowth.
"I WAS LOOKING FOR A COLOR THAT FELT NATURAL, BUT WITH A FASHION SOUL. SUPERNATURAL IS JUST THAT: MODERN, CREATIVE, STYLISH"
Marco Firriolo (@marco_firriolo), Wella Professionals Ambassador
How Do I Know if Supernatural Color is the Right Vegan Hair Color For Me?
The first thing to know: Supernatural Color is suitable for all hair types and textures. Whether your hair is fine, thick, straight or curly, you can enjoy the strengthening¹, reparative benefits of this vegan hair color. What you need to ask yourself is, 'what kind of color result do I want?' If it's rich, radiant and natural-looking, Supernatural Color could be your perfect formula.
What Supernatural Color Services are Available?
1. Signature Supernatural Color
Best for:
- Subtly enhancing your existing shade.
- Adding depth and dimension.
- Correcting brassiness or dullness.
The vegan hair color can be applied directly to your existing base, helping to enrich natural or previously colored hair with natural-looking radiance. Your Wella colorist may use it to play up your current hue with a boost of vibrancy, correct any brassiness or dullness, or darken your tone, depending on what you're hoping for. In the 'before and after' above, brown hair has been given a glow-up with Supernatural Color in Mahogany Red.
2. Supernatural Blonde Toning
Best for:
- Refining highlights or a balayage.
- Gently toning pre-lightened hair.
- Correcting brassy blonde hues.
Whether you're naturally blonde or your Wella colorist has pre-lightened your hair, Supernatural Color can be used to refine the tone and achieve your dreamiest light hue. From the icy coolness of Pearl Blonde to the cozy richness of Walnut Blonde, you’ll achieve beautiful blondes with natural-looking results and a boost of strength¹ in one.
3. Supernatural Gray Blending
Best for:
- Gently disguising regrowth.
- Seamless gray blending.
- A more natural-looking approach to silver strays.
When you want gray blending that looks natural and seamless, Supernatural Color is perfect. It gives you up to 100% gray blending in two steps, so your colorist can sweep away regrowth while strengthening¹ your hair. No more blocky coverage that stands out; Supernatural Gray Blending works in harmony with your base, so you get a dimensional finish that makes it look like grays were never there.
How to Maintain Your Vegan Hair Color
1. Wash with a Sulfate-Free Shampoo
While they make for effective cleansing, sulfates can strip away color molecules. So, to ensure your dream shade stays fresher for longer, always wash your hair with a sulfate-free shampoo. ULTIMATE COLOR Shampoo is your most powerful wash for removing shade-distorting metals, while maintaining color vibrancy for up to 10 weeks³. It revitalizes hair after the first wash.
How to use it: Wet hair first, then massage ULTIMATE COLOR Shampoo into the roots of your hair. Instead of rubbing it through the lengths, let the lather run through as it rinses out for a gentler cleanse.
2. Apply a Creamy Conditione
Your color looks its glossiest when your hair is beautifully hydrated, so make sure you always follow shampoo with a moisturizing conditioner. Porous hair has gaps and tears along the cuticle through which color molecules can escape, causing your shade to fade fast. ULTIMATE COLOR Conditioner 'plugs' these gaps, so your color lasts longer, while boosting hydration and reducing breakage⁴.
How to use it: After shampooing, squeeze out excess water, then apply ULTIMATE COLOR Conditioner to the lengths and ends of your hair. Let it absorb for anywhere between 30 seconds and three minutes. Rinse thoroughly.
3. Indulge in Extra Shade-Boosting Shine
Supernatural Color is high on radiance. Give it extra gloss with a light misting of ULTIMATE COLOR Shine Spray. The targeted blend of Olivate and Vitamin B5 veils hair in a weightless coat of shine with a floriental scent, while leaving hair up to 4x smoother⁵. All shades glow brighter with this spray.
How to use it: Mist over dry, styled hair on wash day and every day in between. Whenever you want to make hair look glossier, a quick spritz of ULTIMATE COLOR Shine Spray is your instant fix.
Ready to Try Supernatural Color?
Discover the breakthrough formula that colors, strengthens¹ and repairs at your nearest Wella salon. You haven’t tried vegan hair color like this… yet.
¹ Strengthens chemically treated hair.
² Depending on the shade. Exact % stated on pack.
³ With regular use of ULTIMATE COLOR regimen from salon to home.
⁴ Vs. non-conditioning shampoo.
⁵ Vs. untreated.