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Dark brown hair featuring bold violet highlights.

10 Fall Hair Color Ideas Trending in 2025

7/25/2025

Model with long, glossy, smooth hair after a SmoothFiller™ service.

Introducing SmoothFiller™: A New Era of Keratin Treatments

10/1/2025

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Back of woman’s head showing red, wavy hair and hands holding a tube of the Color Fresh Mask in Red.

Revealed: How to Maintain Red Hair at Home

11/3/2021

Hair Care Hair Color

Model combs a hair treatment through wet, curly hair.

4 Ultra-Nourishing Hair Treatments for Dry Hair

10/20/2021

Close-up of gray hair featuring long, straight strands of hair, showcasing its texture and color.

Why You Need a Special Shampoo For Gray Hair

9/22/2021

Hair Care Hair Color

A close-up portrait of a young woman with light blonde hair styled in a loose, braided updo.

8 Braid Hairstyles Blowing Up in 2021

7/14/2021

Model faces the camera with short, curly, sandy blonde hair and bangs.

8 Hairstyles & Haircuts Guaranteed to Make You Look Younger

11/25/2020

8 Short Curly Blonde Hairstyles

11/25/2020

SOS: How to Rescue Post-Vacation Hair

11/5/2020

The Secret to Perfect Pastel Hair

11/3/2020

A woman with soft, wavy, pastel lavender hair poses with her hands resting behind her head, wearing a white tank top against a neutral gray background.

Color Fresh Mask: Refresh Your Salon Color

10/26/2020

How to Get Rainbow Hair If You’re Brunette

10/26/2020

3 Dreamy Ways to Wear Pink Hair

10/20/2020

5 Things Your Colorist Wants You to Know

10/16/2020

A woman with long wavy hair wearing a white lace dress, standing against a soft, blurred background.

6 Winter Hair Care Tips Everyone Should Follow

10/13/2020

Two young women stand close together against a bright blue sky. One has pink straight hair and wears a denim jacket. The other has curly blonde hair, wears a patterned scarf.

5 Festival Hairstyles Made for Coachella

10/9/2020

Photo of the back of a woman’s head with hair styled in a bridal updo that’s decorated with flowers, created using Wella Professionals

Wedding Hairstyles for Every Bridal Look

10/8/2020

Model with bob haircut featuring blue roots and candy pink lengths.

How to Wear Metallic Hair Color

10/3/2020