WELLA COLORCHARM
Your Color, Your Vibe
DIY, BEST SALON QUALITY
PERMANENT LIQUID TONER
The #1 permanent toner in the US*.
Our toners neutralize brass with up to 90% less breakage** creating hard to achieve shades of blonde, with ease.
*Source Euromonitor International Limited; based on value sales for permanent toner brands in 2020 through all retail channels. Permanent toners are defined as products positioned on pack as a “Toner” and as “Permanent.”.
**WELLA colorcharm lightener + permanent toner vs. lightener alone
PERMANENT CREAM COLOR
We upgraded our trusted gel formula to a new cream formula with breakthrough technology providing additional benefits. It includes BondGuard technology that helps protect bonds and reduce breakage. A powerful blend of 5 nourishing lipids provide moisturization for soft and smooth hair. With Shea Butter, Jojoba Oil and Acai Berry Extract, will leave hair conditioned, full of shine and cover up to 100% of gray hair.
VIVID DARKS Permanent Cream Color
Out of the dark and into bold, vivid color. WELLA COLORCHARM VIVID DARKS achieves vibrant color on naturally dark hair by lifting up to 3-4 levels, no bleach needed. Helps combat damage with built-in metal purifier. With 5 nourishing lipids for hair that are soft and smooth to the touch. Vegan* and free of phthalates and parabens.
*Free of animal-derived ingredients
DEMI-PERMANENT HAIR COLOR
Our Demi-Permanent shades offer shiny-looking color with less damage,* letting you gloss, tone, refresh, or enhance hair color. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire. Or simply add some gloss with our Clear shade. *vs. Permanent color
WELLA COLORCHARM LIGHTENER & DEVELOPERS
Our dust-free powder lightener provides up to 7 levels of lift with anti-brass results. For all hair types and can be used for on and off scalp application. Our developers are designed to be mixed with WELLA COLORCHARM hair color, toners and lighteners to deliver remarkable results. With a range of strengths, our developers make it easier to achieve the exact color you desire.