2/20/2026

5 Hottest Hair Looks From New York Fashion Week FW26

Four models lined up ready to walk the runway at Ulla Johnson’s New York Fashion Week show.

That's a wrap on New York Fashion Week, as seven days of fall/winter 2026 looks come to an end, leaving us with plenty to look forward to when the cooler season rolls around. But you don't have to skip summer to start wearing these looks. The FW26 hair trends exude versatility, with enhanced movement, airy up-dos and crimped waves calling for an early style switch-up.

So, let's take a look at the New York Fashion Week hair looks you can wear right now. From major movement at Ulla Johnson to wet look sleekness and braided buns, here are five trends to inspire your new-season refresh...


1. Enhancing Hair Texture and Movement at Ulla Johnson


The brief was 'bespoke' at Ulla Johnson, where Lead Stylist Diego Da Silva coiffed manes that enhanced the unique, individual beauty of each model. "The idea this season was to work with every model’s personality and hair type, in harmony with the silhouette they were wearing," he explained. "Some have softly pulled back hair, some have a light touch through the back, and others keep a natural, slightly tamed curl."


Four models pose in leather jackets and strappy dresses by Ulla Johnson.
Blonde model poses in tan and blue, floral print jacket, while a brunette model stands behind her.

It's a trend so wearable, you can try it now, selecting products that enhance your born-with-it texture to encourage natural movement from root to tip. "Working with Wella Professionals was ideal because the range truly supports every hair type," Da Silva said. His picks? A trio of reparative, texture-boosting, glow-enhancing heroes.


Wella Professionals ULTIMATE REPAIR and EIMI products lined up backstage, next to a model call sheet.
A model’s hair is pulled back into a bun backstage at Ulla Johnson
  1. All looks started with ULTIMATE REPAIR Miracle Hair Rescue, a leave-in treatment that repairs hair damage in 90 seconds* – perfect for models emerging from the New York City chill. You need fast-acting products backstage, and intense care is key for hair that's been styled and re-styled on repeat. By misting this lightweight spray from root to tip, Da Silva and team had the ideal base for healthy-looking manes.
  2. EIMI Ocean Spritz was used to build balanced texture through models' hair, elevating their natural wave or curl pattern. The natural mineral salt spray also protects hair against dehydration – a must when cold temperatures and dry air con are at play. This is your styling side-kick for that 'model off-duty' vibe.
  3. The finishing touch was ULTIMATE SMOOTH Miracle Oil Serum, a luxurious elixir that adds smoothness and shine, echoing the metallic nuances in Ulla Johnson's AW26 collection. If a glossy glow is your goal, you'll love this blend of Squalane and Omega-9. It's a blow dry-enhancing oil that nourishes in 30 seconds for smoothness that lasts up to 3 days**.
Brunette model wearing over-size, tortoiseshell sunglasses and a blue and green printed dress.
Blonde model wearing a metallic gold dresses with black ribbons tied at the shoulders

2. Wet Look Hair

If slick and sleek is your vibe, reach for the gel (we love EIMI Shape Me), and try FW26’s wet look hair trend. Not just for the runway – you can take this look into real life by wearing it with an up-do. A glossy bun or pony looks ultra-chic, defies winter frizz, and lets you extend the time between hair wash days, too.

3. Statement Side Hair Partings

Gen Z might disagree (for now), but side partings are back in a big way, giving you carte blanche to transform your look by playing with your part. Bobs, ponies, buns – pretty much all styles – get an instant makeover just from sweeping hair to one side. Set with a flexible hairspray, like EIMI Stay Firm, to keep your new part in place.

4. Victorian Era Up-Dos

Brontë-coded hair is in, as up-dos enjoy an intricate upgrade courtesy of crown braids, pearl pins and loose tendrils with a 'windswept on the moors' airiness. A little messiness delivers that Victoria-era romantic nonchalance, so layer in a texturizing spray, like EIMI Sugar Lift, to encourage tousled volume and body through the roots and lengths.

5. Crimped Waves

Mermaid waves aren't just for summer. Tighten up your braids for a neat, defined, crimped effect, and you've got a fall-ready take on the typically beachy look. You want the waves to appear purposeful – never frizzy – so run a few drops of ULTIMATE SMOOTH Miracle Oil Serum through lengths to give your hair a glossy sheen.

Your Runway-to-Real Life Styling Kit

Now you’ve got the full lowdown on the hottest hair trends for FW26, stock up your styling kit with backstage heroes that reduce frizz, amp up movement, and keep hair healthy and shiny.


RELATED PRODUCTS

  • Ultimate Repair Miracle Hair Rescue
    Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in.
    Packshot of Wella Ultimate Repair Miracle Hair Rescue Leave-in over a red background.

    Ultimate Repair Miracle Hair Rescue

    Repair hair damage in just 90 seconds. Leave-in spray that visibly transforms hair: up to 12x smoother, up to 99% less breakage.

  • EIMI Texture Ocean Spritz
    Wella EIMI Ocean Spritz texture spray packshot - a pewter bottle with a white lid and mint green EIMI logo.
    Image of Wella EIMI Ocean Spritz salt spray, Rugged Texture matte paste, and Pearl Styler styling gel.

    EIMI Texture Ocean Spritz

    Natural mineral salt spray to create undone beachy texture, that helps protect hair against dehydration and UV. Hold level: 2.

  • ULTIMATE SMOOTH Miracle Oil Serum
    Packshot of Wella Professionals Ultimate Smooth Miracle Oil Serum.
    Three drops of Wella Professionals Ultimate Smooth Miracle Oil Serum. Text reads delicate oil serum.

    ULTIMATE SMOOTH Miracle Oil Serum

    Delicate hair oil that deeply nourishes hair inside & out leaving it visibly smoother and shinier. With Squalane and Omega-9.

  • EIMI Volume Sugar Lift
    Wella EIMI Sugar Lift volumizing hairspray packshot - a pewter bottle with a white lid and pink EIMI logo.
    Three Wella EIMI hair styling products, Extra Volume mousse, Dry Me dry shampoo, and Sugar Lift spray, arranged closely together on a gray background.

    EIMI Volume Sugar Lift

    Rich, flexible spray infused with sugar that provides lift, shine and touchable grippy texture. Hold level: 3.

  • EIMI Fixing Stay Firm Hairspray
    Wella EIMI Stay Firm hairspray packshot - a silver bottle with a white lid and pink EIMI logo.
    Image shows a bottle of Wella EIMI Stay Firm hairspray against a gradient gray background.

    EIMI Fixing Stay Firm Hairspray

    Craft and finish any style with this strong-hold hairspray. Formulated to help protect hair from humidity and UV. Hold level: 3.

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