Color Care

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Four models lined up ready to walk the runway at Ulla Johnson’s New York Fashion Week show.

5 Hottest Hair Looks From New York Fashion Week FW26

2/20/2026

Hair Styling Color Care Partnerships

Red-haired model rests hand on a bottle of ULTIMATE COLOR Shampoo.

How Long Should I Wait to Wash My Hair After Coloring It?

1/20/2026

Hair Care Color Care

Model with mahogany red bob hair cut against a purple background.

Your Colored Hair Care Guide – Approved by Professionals

1/20/2026

Hair Color Hair Care Color Care

Four models: one with long, brown, curly hair, one with a cherry red bob, one with caramel curls and one with straight, platinum blonde hair.

This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

1/6/2026

Hair Care Color Care

Model holds up bottles of ULTIMATE SMOOTH Conditioner and ULTIMATE SMOOTH Shampoo.

Should I Wash My Hair Before Coloring? Here's What Stylists Say

12/11/2025

Hair Care Color Care

Model with long, dark brown, silky hair.

Want Glass Hair That Lasts? Try *This* Salon Service

11/6/2025

Hair Care Damaged Hair & Repair Smooth Hair Color Care

Model with dark hair and cherry red highlights holds a tub of INVIGO Color Brilliance Mask.

3 Hair Masks Your Colored Hair is Craving

3/16/1925

Hair Care Color Care

Caring for Colored Hair

SHOP FOR COLORED HAIR CARE ESSENTIALS

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Product image of Ultimate Color shampoo against a white background.

Close-up image of Ultimate Color shampoo against white background. Text overlay reads "Clear shampoo with a soft foam".

Ultimate Color Sulfate-Free Shampoo

Soothes the scalp while gently cleansing to minimize color fade*, moisturizes hair and detoxes hair from color-distorting metals. *vs. non-conditioning shampoo

Image of model's hand squeezing a bottle of the Ultimate Color conditoner. Text overlay reads " Smooth, creamy texture for porous strands".

Ultimate Color Conditioner

Adds moisture, helping reduce porosity to seal pigments in; revitalizes colored hair and reduces hair breakage*. *vs. non-conditioning shampoo

Close-up image of the white leave-in mask. Text overlay reads "Luxurious creamy leave-in mask".

Ultimate Color Miracle Leave-in Mask

Color vibrancy and revitalized hair, with a 3-in-1 formula that moisturizes while providing UV protection and up to 4x more resistance to breakage*. * vs. non-conditioning shampoo

Ultimate Color Shine Spray

Adds smoothness and shine to color-treated hair.