Hair Looks From New York Fashion Week SS27

New York Fashion Week is a hotbed of effortlessly undone beauty inspiration, where only the coolest, most cutting-edge hair and makeup trends are born. And, right now, the runways are giving us a first look at what’s set to be trending come spring/summer 2027. The early verdict? Individual and undeniably cool, as seen at Ulla Johnson’s Brooklyn Bridge-backed show.

The New York-born designer tapped Wella Professionals and professional hairstylist Diego Da Silva to create next season’s hair look; an easy-breezy style that put individuality front and center. “We decided on a specific texture that we adapted to each model’s individual hair type,” explained Diego. “It is not a one-size-fits-all approach. Ulla wanted to maintain a certain rawness in the hair, while keeping the overall finish soft, effortless, and flawless.”

So, how did Diego and team create the look? And, more importantly, how can you recreate it at home? It’s all about embracing your hair type and maximizing its beauty – the very essence of Wella’s Make It You movement.

The Ulla Johnson Hair Kit: What to Use for Your Hair Type

“Due to the variety of hair types and the use of hot tools, we worked with a wide range of products, adapting them according to each model’s hair needs,” explained Diego. “Overall, we adapted the Wella Professionals products and techniques to the condition of the hair on the day, ensuring that each look remained individual, effortless, and true to Ulla Johnson.”

Take your cue from Diego’s approach by building your own bespoke routine, taking only what your hair needs based on its unique texture. Crafting the Ulla Johnson look isn’t about following a step-by-step, but instead layering in the care and styling tools that leave your hair looking and feeling like the best version of itself.

All hair types, start here: Diego used ULTIMATE REPAIR Miracle Hair Rescue to refresh, revive and strengthen strands before styling. The supercharged leave-in treatment prepped hair for the high demands of backstage restyles with its reparative blend of AHA and Omega-9. Want in? If you’re using it at home, mist it through clean, damp hair and let it absorb before moving on to your next styling steps. The show-ready spray repairs hair damage in 90 seconds¹ giving you (and Ulla Johnson’s models) up to 12x smoother hair² and up to 99% less breakage³.

For fragile or damaged hair: reinforcement came in the form of EIMI Thermal Image for heat protection, followed by EIMI Flowing Form to give models’ hair a smooth, polished sheen.

For hair in need of a texture boost: EIMI Sugar Lift provided soft, natural-looking body, lending lift, shine and touchable grippy texture. Meanwhile, EIMI Stay Firm helped set the style with strong hold, while offering humidity and UV protection for the show’s outdoor, Gotham Park-set runway.

For dry hair: Diego styled with EIMI Perfect Me to give models’ hair a light touch of hydration and control. The lightweight lotion added moisture without weighing strands down, while taming flyaways to keep styles camera-ready.

For fine hair in need of volume: strands were amped up with EIMI Extra Volume, a body-boosting, strong-hold mousse designed to protect hair from dehydration while blow-drying.

All hair types, finish with: ULTIMATE SMOOTH Miracle Oil Serum. The lustrous, luxurious hair oil bestowed lengths with softness and a beautiful, healthy shine. It’s one runway-to-real-life essential you can use at almost every phase of your hair care regimen, whether as a pre-shampoo treatment, a hair mask booster, for pre-blowout protection or to finish your look.

Ready for a Seasonal Switch?

Now you know what lies in store for spring/summer ‘27 hair, get ahead with Ulla Johnson and Diego’s effortless approach to undone styling. Or, if you want to try what’s trending now, discover our guide to the most coveted fall hair color trends. From monochromatic coppers to glossy espresso tones and old money honey blondes, there’s a new-season shade for everyone.

¹ When using ULTIMATE REPAIR Miracle Hair Rescue.

² Vs. non-conditioning Shampoo.

³ When using ULTIMATE REPAIR Miracle Hair Rescue instrumental test vs. non-conditioning Shampoo.